Infographics posters, bookmarks, flyer, web banners and short animated advertising spots created as part of a larger campaign promoting gender equality and rejection of stereotypes in academic and career choices. The campaign was based on methodological research among my peers concerning their views and choices on academic pursuits and hobbies. The color palette of the campaign was based on the brand identity of the university’s newly formed Equality Committee for which the campaign was created, while the icons present were designed to represent each of the six schools of the university.